Looking for the best way to get media coverage? Read on to know how to get media coverage for your business – with 10 tips to get there! So you have a path-breaking product or a high-profile event or even a startup that is all set to bring about a disruption in the market. Now, […]

This Social Media Calendar 2020 for India gives you relevant dates for your brand activities in India! In the competitive world of brand marketing, nobody wants to miss out on the important dates where they can engage with their target audience or make a public splash… However, it is difficult for marketers to keep track […]

This PR calendar will tell you about all important dates, themes and opportunities in 2020 for PR (Public Relations). Failing to plan is planning to fail and especially so in the fast-changing world of Public Relations. And that is why having a PR calendar that helps you plan, schedule and execute your PR activities is […]

Your guide to understanding the power of Public Relations (PR) and how you can use it in 2020 I. What is Public Relations? Public relations is communication to convince the target (customers, investors, media) to promote your idea, buy your product or recognize your achievements. The ultimate goal of PR is to bring about a […]

Ever wondered why small brands you have never heard of were making headlines, while several large companies don’t? It is thanks to the power of Public Relations. Social media has been saturated – by putting multiple brands against each other in their quest to engage the consumer. This lead to information overload, technoference, and decision […]

Do you remember the first time you interviewed for a job? Did you feel like you were a product that you had to sell to your employer? PR outreach is much the same. It’s your pitch to journalists, webmasters, social media influencers and bloggers persuading them to mention your business or product either directly or […]

Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists