Team Wizikey

Written by Team Wizikey

February 20, 2020

Press Release Templates – with 10 examples

We’ve created 10 Press Release templates using data-points from over 100,000 journalist engagements. These Press Release templates will help you get the maximum engagement from journalists. Cutting edge UI/UX, the best product in the market and a VC cheque in hand – all mean nothing if the world doesn’t know about you. So how do […]

Press Release Templates – with 10 examples

We’ve created 10 Press Release templates using data-points from over 100,000 journalist engagements. These Press Release templates will help you get the maximum engagement from journalists.

Cutting edge UI/UX, the best product in the market and a VC cheque in hand – all mean nothing if the world doesn’t know about you. So how do you tell the world about your company?

Unlike ancient times, you don’t have to parade a banner bearing horse through town, or train pigeons to carry your messages. A simple press release should do the trick!

What’s a Press Release? 

If your company is doing something newsworthy, for example- organizing an event or launching a new product, a press release is the quickest way to get the word out. 

Much like an Instagram post, the goal of a press release is to get noticed, by the right audience i.e JOURNALISTS. As a short and concise document, a press release contains all the essential information a journalist would require to break your story. 


Why are Press Release Templates important?

“Buzz” builder:  Be top of mind for your customers

Out of sight is out of mind. The modern-day consumer is spoilt for choice. If you aren’t top of mind then your toplines are bound to suffer.

Hence, creating a “buzz” around your company is very important. A press release is the first step to onboarding journalists to your cause.

Innovator’s friend: Product/service launch announcements 

A press release is the quickest way to let the world know about your newest innovation. If your company is launching a new product, feature or service, a press release spreads awareness about it by encouraging major publications to carry the news.

Brand shaper: Gain visibility with the media 

The key to good branding is visibility. A press release gets you just that, by connecting your story with the storytellers. 


Press Release Templates – Understanding Basics

Now that you know the magic capabilities of a press release, how do you go about writing it? A textbook press release should contain:

Headline:

As the first thing, a reader looks at, your press release’s headline needs to be catchy. It should give the journalist a small taste of what to expect from the piece, yet withhold enough information so that s/he continues reading.

Lede:

In journo- speak, a lede is a brief summary. It should be less than 25 words and must answer the fundamental 5Ws and 1H.

  • What is the news? 
  • Who is involved, affected and benefited? 
  • Why does it matter?  (objective/goal)
  • Where will it happen? (Venue)
  • When will it take place? (Date) 
  • How did it happen? 

Body:

The paragraphs that follow the lede comprise the body.  As a rule, follow the inverted pyramid structure, i.e place information in order of their importance. Start from the most important and end with the background information. In short, the body must answer any questions a journalist may have while writing your story.

Date-line:

A press release must mention the date and place from where it is written. This informs the reader that the information given is new/ up to date.

Company boilerplate:

A boilerplate is a short paragraph about your company. This helps journalists understand your company’s story i.e its vision, size and type of service/product it offers.
 

Contact information:

The name, email address and phone number of the person distributing the release is an absolute must. This allows journalists to reach out to them for further information. 

That’s the theory. Now, let’s put it into practice with these Wizikey Press Release templates. 


Press Release Templates

1. Company Introduction

Companies aren’t built in isolation. They need validation from an audience. A company introduction is key to building that audience. It should tell the readers what you sell/ offer, and why you do it.

You can edit and use this template by clicking here.

Press Release Templates - Company Introduction

Key mentions:

  • Share the company’s story i.e its inception, achievements and future vision. 
  • Mention the company’s USP and recent developments.
  • Offer to connect the journalist with the Founder/ CEO to discuss their journey. 

2. Founder Profiling

Just like every story needs a hero, every company needs a face. A founder profiling story lets the public know about your CEO’s pedigree, qualifications and unique vision. It’s an important step in building company credibility with the customers.  

Want to edit this template? Click here.

Press Release Templates - Founder Profiling

Key mentions:

  • Introduce the Founder/CEO. Detail his/her educational qualifications, past achievements, and future vision.
  • Link the founder’s introduction with the company’s story. Try and establish the company’s  USP and how it’s building/changing the industry’s ecosystem. 
  • Offer to connect the journalist with the Founder/ CEO to discuss their entrepreneurial journey.

3. Event Invitation

Events are a great way of getting face time with your storytellers. They allow you to build relationships with journalists in an informal setting. They could be press conferences, product launches, summits or even movie screenings. 

Click here to use this template.

Press Release Templates - Event Invitation

Key mentions:

  • Explain the event, i.e the type, agenda, time and venue.  
  • Mention activities planned and important guests invited.
  • Establish why it’s a good fit for their publication/website.

4. Product Launch

In the world of startups, you either innovate or fade away. A product launch is a great opportunity to revive public interest in your company.

You can edit and use this template by clicking here.

Press Release Templates - Product Launch

Key mentions:

  • Headline: should mention the company’s name, the product being launched, and its market share in the sector/industry. 
  • Explain the key features of the product.
  • Mention where the product is available for purchase. 
  • Familiarize the journalist with the industry by sharing a few insights. 
  • Insert a quote by the CEO/Co-founder about the product.

5. Rebranding Announcement

Your company’s brand the relationship you have with your customer. It communicates what your company does, and is key to winning customer trust.

However, relationships evolve and so must brands. Hence, many companies choose to rebrand to differentiate themselves from their competitors.

Want to edit this template? Click here.

Press Release Templates - Rebranding Announcement

Key mentions:

  • Headline: Announce re-branded name/logo. 
  • Explain the rationale behind the rebranding.
  • Use a quote from the company’s leadership to back the rebranding rationale. 
  • Explain the elements of rebranding. What does rebranding entail for the company- change in logo, brand colours etc?

6. Appointment/Hiring announcement

If Swiggy hires ex-Zomato Vice President, key stakeholders like partners, investors, employees and customers need to know. Why? Either because it affects them or because it helps increase the brand’s credibility with the public. This makes hiring/appointment announcements very crucial.

Click here to use this template.

Key Mentions:

  • Headline: Mention the name and designation of the new hire, and establish his/her value by referencing past projects/experience. 
  • Provide information about the newly hired employee. This should include his/her past experience, expertise, education, achievements, etc
  • Use quotes of prominent leadership and new employee to build excitement.

7. Funding Announcement

Money talks. Well, not if you don’t send out a press release. Funding isn’t only about money, it’s validation from industry-wise investors. Hence, it’s important to spread the word about it.

Looking to use this template? Click here.

Press Release Templates - Funding announcement

Key mentions:

  • Headline- Mention amount, stage and round of funding received from XYZ investor/VC fund. 
  • Mention prominent members of the VC fund. 
  • Provide a small glimpse of how the funds are going to be used. 
  • Share information about the industry, government initiatives etc.
  • Insert information about the company. How is it solving problems for the customer?
  • Lastly, use quotes from investors and company leadership to engage the reader.

8. Geographical Expansion: 

Going global is a big deal for any company. It means new markets, more customers and bigger opportunities to chase. However, a big part of going global lies in changing the perception of being a local company. A press release informing major publications about your global ambitions is the first step in changing perception.

To edit and use this template, click here.

Press Release Templates - Geographical Expansion

Key mentions:

  • Headline: mention the company’s name and the new city/country it’s foraying into. 
  • Insert information on why the city/country is important for your company/industry
  • Briefly state any other launch plans in the city. 

9. Industry/ Data Trends Report

Releasing an industry trends report or study catches a lot of eyes. It not only establishes your company as an industry leader but also builds a data-centric perception about it.

Click here to edit and use this template.

Press Release Templates - Industry Data Trends Report

Key mentions:

  • Headline – Choose an important highlight from the report and validate with statistics. 
  • Share key highlights from the Industry Trend report.  
  • Mention the research methodology of the report. 
  • End with the key highlights of your company for the year/quarter. 

10. Milestone Achievement

Running a company is a labour of love and each milestone deserves to be celebrated. It’s also important to share your growth story with the primary drivers of your growth i.e your customers. A milestone achievement release helps you do that.

Want to edit this template? Click here.

Press Release Templates - Milestone Achievement

Key mentions:

  • Headline: Mention the company’s name and the milestone crossed.
  • Provide a company introduction with its offerings and achievements.
  • Insert milestone proof. Like statistics, number of downloads, number of customers, size of the audience, etc. 
  • Quotes by company leadership

Tips for using Press Release Templates

We’re sure these templates will help you write and send your press release with the utmost ease. However, remember that issuing a press release doesn’t guarantee news coverage. The news must interest the journalist and tick his/her cardinal checkboxes:

1) Will it interest their readers?
2) Does the news benefit the community in some way?

But, don’t let that intimidate you. Here are some tricks to keep the journalist engaged by your press release. 

  • Write in the third person. Provide the journalist with the outsider’s view he is looking for.  
  • Link your press release to popular trends to grab attention. 
  • Engage with quotes from someone significant to an event or from the company’s leadership. Using quotes humanizes a press release and provides the much-needed break between the facts and figures. 
  • Use videos and images to make the story more engaging. 

Conclusion and Next Steps

Once you’ve picked a press release template and written your story, the next step is to distribute your story. Here are some links that may help you with that!

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