product stories
Ideas and updates on product stories, from the Wizikey team.
Journalist Database: Find the Right Reporters with Wizikey
Every PR person knows why a reliable journalist database matters. Most have inherited a spreadsheet called something like Media_List_FINAL_v4.xlsx, passed down from whoever held the role before them, with 340 rows and no note about when it was last touched. It looks like an asset. It behaves like a liability. Half those reporters have changed […]
Tracking Your Brand Across Social Media with Wizikey
Learn how social media tracking on Wizikey brings mentions, sentiment, engagement, alerts and reports from multiple channels into one place.
How is Sentiment Calculated on Wizikey?
Wizikey analyses sentiment around each brand mention across news, social media and broadcast. Here is how classifications work, where you can edit them and how sentiment influences your News Score and reports.
How Wizikey Calculates Publication Reach and Article Reach
Learn how Wizikey calculates Publication Reach and Article Reach, including recent upgrades that make reach metrics more realistic, accurate, and reliable for PR teams
Ask Wizikey, Connecting AI Assistants to Verified Media Intelligence
Ask Wizikey is available on ChatGPT, Claude, Microsoft Co-Pilot and others
Not All Coverage Is Equal: Take Control with Wizikey’s Custom Tags
Not all media coverage means the same thing—and now, your dashboard gets it. With Wizikey’s Custom Tags, you can define what every mention represents, analyse performance your way, and unlock deeper PR insights without spreadsheets. It’s smarter, faster, and built for how modern PR teams actually work.
User Roles in Wizikey: Understand Who Can Do What?
User roles in Wizikey. Understand how Owners, Admins, Agency, and Members shape access across your Wizikey workspace and help PR efforts.
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