Ever wondered why small brands you have never heard of were making headlines, while several large companies don’t? It is thanks to the power of Public Relations. Social media has been saturated – by putting multiple brands against each other in their quest to engage the consumer. This lead to information overload, technoference, and decision […]

Do you remember the first time you interviewed for a job? Did you feel like you were a product that you had to sell to your employer? PR outreach is much the same. It’s your pitch to journalists, webmasters, social media influencers and bloggers persuading them to mention your business or product either directly or […]

In the real world, public relations are far more than press releases but more about the stories that you tell. It requires a pinch of creative tactics, a hint of inspired strategies, and a boatload of genius. And because there are so many ingredients in PR, no two campaigns ever look the same. You may […]

Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists

The article talks about 16 tips, which every PR and Business should follow to get amazing results.

My parents were cool when I told them after the first semester at IIT that I want to pursue Communications. Which I later did from MICA and not pursue the IIMs journey. My childhood is accentuated with events vis-s-vis news. Be it the assassination news of Rajiv Gandhi in 1991 when I was in class […]

The Ultimate PR Calendar for India 2019. Plan activities timely which will help to grow business with PR. Schedule & Execute Easily.